If you are planning to build a career in the pharmaceutical sector, then it is essential to know about the entities first. According to the experts s, distribution is the backbone of a successful pharma business. It showcases the products and them accessible to the clients.
Without a smooth distribution channel, a company can’t survive in the aggressive competition in spite of a fantastic strategy of marketing and promotion.
What is the role of distributors and wholesalers in the pharma business? Though they share the responsibility of increasing sales, their core responsibilities are different.
He is directly associated with the company or pharma manufacturer. He signs an exclusive agreement, and he is more specific about the work and terms and conditions. He doesn’t contact the consumer directly. He works with wholesalers or retailers only.
The wholesaler is in contact with the distributor and not the pharma company. It buys the products in bulk and resale further after adding the profit. It is the responsibility of a wholesaler to meet retailers. For that, it has a strong network of representatives. The representatives meet pharmacists, clinics, or chemist shops to introduce the products.
Type of wholesalers
The success of a pharma business depends on distributors. Based on the specific requirements, the appropriate channel is selected.
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